Internet Marketing for Bloggers 101

A new reader and fellow blogger (Hi Deanna!) asked if I would answer some general questions about Internet marketing and how that relates to blogging. My day job is with a niche Internet marketing company and, though I’m not always in the thick of the more technical elements, I have picked up a few tricks of the trade. In this post I’ll introduce you to my favorite Internet marketing resources and share some helpful tips you can use on your blog!

(Full disclaimer: I can’t say that I’ve implemented all of these tips on my site or made full use of the wealth of resources, but I do know they work from my professional experience! Blogging is a journey, and I’m figuring things out right along with you guys.)

Helpful Resources

Google Analytics

Google Analytics is a blogger’s dream come true! Though I’ve only scraped the surface of what Google Analytics is capable of, the extent to which I know how to use this tool has been immensely helpful to me. Google Analytics provides a hefty snapshot of the overall activity on your site – completely free of charge!

Google_Analytics_Snapshot

A Google Analytics Snapshot

From these metrics I can see that I have had 181 visits in the month of August so far, and 43% of those people were new visitors – readers who have never come to my site. Of those readers, the average visit duration was 2 mins and 23 secs, about the time to read a blog article. That means most of my 181 visitors were here to read my posts! (Thanks guys!) In typical Google fashion, every metric comes with an explanation of what each data point means so you can better understand what’s going on. Drilling down into those numbers I can see which pages were most visited, which posts were most read, and even where my visitors are located. (I’ve had 5 friends from Canada stop by, what!?)

Deeper in the dashboard you can see an overview of your Traffic Sources, in other words you can discover how people are finding your site. Google Analytics provides an option to view the keywords that visitors typed into the search engines to stumble upon your blog, which websites may have referred traffic to your site, and which social media networks sent traffic your way. Knowing these metrics will help you strategize about where to best spend your time online and track your progress.

Registering for Google Analtyics is super easy and there’s tons of DIY helps on getting the code placed on your site. If you’re a blogger and haven’t yet set up Google Analytics, stop reading right now and visit google.com/analytics!

Social Media Examiner

Much of a blogger’s success, I’m finding, is dependent on their ability to connect with their reader base and engage in meaningful conversation. Social media, obviously, is where much of those connections take place. I think of social media as the ‘living room of the Internet’, if that makes sense. A great place where you can get ideas on how to maximize your social presence is from SocialMediaExaminer.com. They have a very active blog, a free podcast, and tons of resources. If you’re struggling with ideas to boost your social presence, do check out Social Media Examiner.

Moz’s Beginner’s Guide to SEO

If you’re interested in the more technical elements of SEO, or search engine optimization, I couldn’t recommend the resources that come from the folks at Moz highly enough. They give away TONS of SEO resources and provide lots of helpful content to get your site looking spic and span for the search engines. If you’re a visual learner, you may enjoy their Whiteboard Friday video series. Especially if your blog is reaching a niche audience, you may find optimizing for keywords useful so new readers can find you. (To learn exactly how search engines work and use keywords, check out Google’s interactive infographic How Search Works!) Optimizing for keywords may not be for every blog, but understanding what makes a healthy website is!

A Few Tips

Are you a blogger? What Internet marketing resources and tips have you found helpful? Any that I missed? Was this post helpful? I’d love to hear from you!

6 Comments

  1. dan king on August 12, 2013 at 9:04 pm

    thanks for the mention of Fistbump Media as a resource! you rock!

  2. Deanna on August 13, 2013 at 6:23 pm

    Wow! So many great resources. I’m looking forward to learning more and implementing. Very thankful for people out there much more knowledgeable than me who are willing to share and help. 🙂 Thanks!

    • Victoria on August 14, 2013 at 9:20 am

      It’s my pleasure Deanna! 🙂 I’m learning daily right along with everyone else. But when we share knowledge, so much can get accomplished. Looking forward to seeing how these resources help your blog! (And best wishes with that new baby in your house!)

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